GoVisits Web Directory » News Articles » Sales Information » The Relationship Between Colour & Sales
 

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.

Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?

Pizza Hut
Frankie & Bennys
Burger King
Little Chef
TGI Friday
Bella Pasta (one of the few to focus on Orange rather than red)

These major players understand the psychology behind colour and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it ? increasing sales within the same period of time.

Red is known as an emotionally intense colour, stimulating a faster heartbeat and breathing. Orange is also an emotional stimulant.

It's entirely possible you are suddenly frantically realising that you haven't considered this at all when choosing your brand design and associated marketing materials and are now wondering whether you are maximising your sales through the use of colour psychology.

Luckily there's no need to panic and start planning a complete (and potentially expensive) re-branding exercise.

Even if you didn't initially consider this, it's not too late to do something about it, there's no reason why you can't work with your existing brand colours and perhaps work new colours into your scheme that will work harder to encourage those sales ? infiltrating the correct colours through your brochures, web site, stationery and so on.

This way you use colour psychology to strengthen your message yet whilst keeping the same brand that customers may have already become accustomed to seeing and have already 'bought into'.

Now that you are aware that you can do something about your glaring error ;-)) ? here are some tips:

1. Culture: If you trade globally, remember that colours can have a different interpretation in different cultures ? for example in Chinese culture, white is the colour of death.

2. Shopper Habits ? Apparently impulse buyers lean towards red-orange, black and royal blue, and those who plan ahead prefer pink, teal, light blue and navy.

3. Status - Colour preference is influenced by our standard of living; brighter bolder colours appear to attract those on a lower income, whilst those targeting higher income brackets should use more subtle colours.

4. Geography ? The geographical location of your target market should be considered when making colour choices; those in Latin America for example will prefer stronger colours, whilst those in colder regions are attracted to neutrals.

Finally, in many cultures the following colours have the following marketing potential:

Red ? The colour the eye perceives the quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour). Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.

Blue ? A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.

Yellow ? Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be associated with betrayal however.

Orange ? A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.

Green ? Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.

Purple ? Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity.

Pink ? Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.

White ? Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.

Black ? Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and the occult also, however if used in the right way (as it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.

Gold ? Prestigious and royal colour; expensive.

Silver ? Can also be prestigious if used correctly, or to impart a 'scientific' association.

 

Sales articles

  1. Handling Objections

    HANDLING OBJECTIONSSales presentation is not always going to be plain sailing. You must expect objections. The important thing is to know this and be prepared to deal with them. Welcome them as sign of interest which can be turned to your adva... more to this article

    Article category: Sales Information

  2. Ten Quick Etiquette Tips for Business Lunches

    Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times. Here is a quick list of items toremember: 1. Be in the present moment with whoever you are with.... more to this article

    Article category: Sales Information

  3. Selling To Your Difficult Person

    We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as difficult gets in the way of our selling effectively and their buyin... more to this article

    Article category: Sales Information

  4. 6 Creative Questions To Move From HOW Are You To WHO Are You

    Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously. But before you know it, a few minutes pass ? and it looks like you're running out of clich├ęs!Now what... more to this article

    Article category: Sales Information

  5. Sales Training from the Ghostbusters

    Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a heated meeting with the Mayor and the Head of the local environmental agency. The city is ... more to this article

    Article category: Sales Information

The Relationship Between Colour Sales information

Article categories

A Little Something Special Goes a Long Way

Keeping the 80/20 rule in mind; that is that 80% of your bus...

Sales Information

How To Make The Most Out of a Business Networking Event

You're not alone. Most people are uncomfortable walking into...

Sales Information

Creating Your Perfect Pitch!

Why should you describe your business to others in 5 to 10 s...

Sales Information

Ask for the Business

Many times in the process of making a sales presentation to ...

Sales Information

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors.Forget se...

Sales Information

3-Levels Of Successful Selling

Any selling approach that lacks a proven strategy, a practic...

Sales Information

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like c...

Sales Information

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?...

Sales Information

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000 feet o...

Sales Information

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes...

Sales Information

How to Generate Leads on the Internet

In the last decade, the Internet has become a major commerci...

Sales Information

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight to the trash ...

Sales Information

What Should I Charge?

People ask me, "What should I charge?"I say...

Sales Information

How to Sell Your Products Without Competition

Selling your products at shows can be difficult when you hav...

Sales Information

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know where to beg...

Sales Information