GoVisits Web Directory » News Articles » Sales Information » Store Owners - Five Ideas to Increase Sales
 

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.

How often do you change your window display? Once a month? Once a week? Try changing your window display every day! I saw a very successful display that had five or six mannequins facing left and right with a backdrop of a street scene. Every day the mannequins would move a short distance in the direction they were facing and the backdrop would pan left or right along the 'street'. Sometimes the mannequins would stop to 'talk' to each other as those around them continued on their journey across the window. Although the store was slightly out of my way I found myself taking a detour to see where the cast of mannequins had got to and what they were doing! Your display does not have to be as complicated as the one I saw or even tell a story but use your creativity and imagination to change your window every day and create an illusion of movement.

2. Music does sell.

In a recent study French and German music was played on alternate days for two weeks in a UK supermarket. During the two week period there were in-store displays of French and German wines. The statistics showed that French music led to French wines outselling German wines, whereas German music led to German wines outselling French wine. Responses to a questionnaire suggested that customers were unaware of the effects of music on their product choices. Music is an essential element in any store because it can be used to create atmosphere and add texture to the environment. Can you think of a way to use it to directly influence product choice in your store!

3. Discounted impulse items.

This is an old idea but so often overlooked. Store owners know that "Save $15" is a much more powerful message than "20% off" and they also know that the best time to sell an extra item to a customer is when they come to pay. Experiment by combining the two and display only discounted impulse items near or on the checkout counter.

4. Your customers have email.

Now that almost everyone has an email address why not build a database of email addresses of your customers. Ask them at the checkout counter if they would like to be notified of seasonal sales, the arrival of new items etc. Don't give them a form to take away and complete because quite a few forms will never come back. Also don't ask them to write it down because it can hold things up if you have a customer waiting. Just keep a pen and lined paper handy, at a suitable point, ask them what their email address is and write it down for entry into your newsletter mailing software later. You only need to be successful at collecting a few email addresses every day and by the time your 'sale' comes around you could be emailing thousands of previous customers to let them know about the outstanding bargains!

5. Use the silent sales person.

Small store owners can be divided into those that care about in-store signage and those that don't. Poor signage, too many signs, misleading messages, spelling errors and signs written in black felt marker all send a negative message about your store and product. With the wide availability of desk-top publishing programs and cheap high quality ink-jet printers there is no excuse for poor in-store signage.

Make sure you produce professional looking signs, use good quality paper and uniform size acrylic sign holders. Decide what type of signs you need and for each kind select the key components. For example, title, price, product knowledge, ideas for use etc. then set up a template for each type of sign in your desk-top publishing system. This will make it easy for you to create new signs quickly and easily.

Choose a simple two or three color scheme and stick to it throughout the store. Make sure your signage is easy to read and don't try to put too much on one sign. Change the signage as often as you like so that regular customers don't get bored. Remember your silent sales person is always there when the customer needs them, can say everything about the merchandise that you would want them to and works all the hours your store is open.

 

Sales articles

  1. The Benefits of Display Mannequins

    Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequin... more to this article

    Article category: Sales Information

  2. Everyones Favorite Topic - 3 Tips for How To

    I believe that everyone understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It's been said that fully 85% of your success in life is direc... more to this article

    Article category: Sales Information

  3. Everything Follows the Pitch

    If you asked me to point to the heart and soul of a startup company, I would not say it's the people, the culture, or even the product. I would say it's the pitch. The pitch is that one message that, when delivered, makes people say "wow, that's... more to this article

    Article category: Sales Information

  4. Talking To A Prospect As If To A Friend

    While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an "elevator speech," is a 10- to 15-second commercial on what your company does, offers or stan... more to this article

    Article category: Sales Information

  5. Sales 101: Handling The Angry Customer

    I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done.No o... more to this article

    Article category: Sales Information

Store Owners Five Ideas to Increase Sales information

Article categories

Stuff We Make Up About Our Prospects

? Go through the "no's" to get to "yes."...

Sales Information

Can Walmart Make You Rich?

Have you ever shopped at Walmart and thought... I need to ge...

Sales Information

Forgive All Ebay Sins!

Over the years, I have been amazed at the "blinding...

Sales Information

Your Best Friend - The Phone

We all know that you can't earn your commission until you ma...

Sales Information

Challenge Yourself!!! Evaluate Your Selling Skills!

This evaluation is not for the "weak-kneed". Real questions ...

Sales Information

Whats Your Clients Style?

When it comes to effective selling, one simple fact never ch...

Sales Information

Female Mannequins: An Overview

Female mannequins are very common in clothing stores. They a...

Sales Information

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and CBC Television I ha...

Sales Information

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of a sudden, ...

Sales Information

What Are Car Boot Sales?

If you live in England then you will already be familiar wit...

Sales Information

9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients. We all know...

Sales Information

Your Voice is Your Instrument

On an introductory call, your voice is your instrument. Duri...

Sales Information

The Wall of Defensiveness: 7 Ways to Tear It Down

Have you ever gotten frustrated when you realize that your p...

Sales Information

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product you can give awa...

Sales Information

Understanding The Corporate Buyer

Selling your services to corporations is an attractive propo...

Sales Information

The Basic Secrets of A Million Dollar Sales Letter

"Accepting the consequences, good or bad, will free you...

Sales Information