GoVisits Web Directory » News Articles » Sales Information » Mortgage vs. Real Estate Lead Generation
 

Mortgage vs. Real Estate Lead Generation

It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate generation. Mortgage lead generation deals with people who need to refinance their homes or apply for loans, while real estate lead generation is a service that connects potential buyers with real estate agents.

Mortgage leads are generated in a number of different ways. One way to create the leads is for the lender, that is the mortgage broker, to appear in a paper or online directory. This lets potential customers make the first contact. The lenders give information about themselves, like the interest rates they charge and types of lending programs they offer, along with their contact information. This allows potential borrowers to search out the lender that is best for them.

Real Estate lead generation is somewhat different. It involves connecting prospective buyers to real estate agents. It is usually a good idea to use a real estate lead generation service that uses only inbound leads, meaning that the buyer contacts the lead generator looking for a real estate agent. This way, the lead generator can get the most information possible from the buyer in order to find the most appropriate real estate agent. Many lead generation services use tricks to lure prospective buyers.

Mortgage lead generation helps lenders and borrowers find each other. This service benefits everyone involved. Some of the most successful businesses on the Internet are lead generation agencies.

 

Sales articles

  1. Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain

    There are 3 ways to grow any business:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners a... more to this article

    Article category: Sales Information

  2. Want More Sales? Write A Barry Bonds Sales Letter

    I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and hits a ton of ... more to this article

    Article category: Sales Information

  3. Losing the Big-One: Salvaging Lost Accounts

    After careful consideration, we have chosen our vendor, and it's not you."Hard words to hear. That big deal, the account you've been courting for months, has fallen to someone else."We appreciate all the time and effort you pu... more to this article

    Article category: Sales Information

  4. 9 Ways to Keep Clients Coming Back For More

    A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important - but so is ke... more to this article

    Article category: Sales Information

  5. Smooth Sailing (Selling) In The Second Half of The Year

    You can make a difference in the second half! You can't do it by doing the same things the same way.You can make a difference in the second half every year! You can do it by thinking differently and being different. For example:Always l... more to this article

    Article category: Sales Information

Mortgage vs. Real Estate Lead Generation information

Article categories

When Selling, Keep It Simple Stupid!

After our first half-hour telephone coaching session, when a...

Sales Information

First, Fast, And Foremost . . .

First - being before all others. Fast - moving or able to mo...

Sales Information

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach...

Sales Information

Great Telephone Skills

Having good telephone skills is crucial as the call may be t...

Sales Information

Model Dell: The Art of the Affiliate Coupon

Along with having an innovative supply chain, there's anothe...

Sales Information

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought yo...

Sales Information

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It was...

Sales Information

What Are Car Boot Sales?

If you live in England then you will already be familiar wit...

Sales Information

What is a Pitch?

I've been training in countries outside the U.S. recently, a...

Sales Information

Chicken Little And The Disintermediation Myth

If Chicken Little were alive today he wouldn't be running ar...

Sales Information

Selling To Women - Selling To Men - It Isnt the Same

Selling To Women - Selling To Men - It Isn't the Same...

Sales Information

How to Sell High Tech Solutions

Many companies are looking to improve upon the speed, securi...

Sales Information

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named R...

Sales Information

9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients. We all know...

Sales Information

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professio...

Sales Information

Winning Sales Proposals

Your proposal is selling for you when you're not there, so i...

Sales Information