GoVisits Web Directory » News Articles » Pay-Per-Click Advertising Information » PPC Fraud, Google Stands to Lose Millions
 

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google.

You've seen them, there impossible to miss, glaring at you on virtually every page of your favorite website, those little blue boxes that webmasters have become so fond of, the infamous Google Ad's. Everyone wants to get in on the big bucks action. If you listen to the stories, Google is writing some impressive checks and the temptation will be just to much for the hackers. The target is so obvious.

You see, hackers don't care who benefits from their efforts as long as "the Man" suffers. For many years now the man has been Bill Gates and Microsoft. Hackers have done everything possible to disable his empire, creating virus after virus just to mess with him, even the US Government got into the act. Now the new giant on the block is Google and the hackers are drooling with anticipation. It is just a mater of time before some genius hacker figures out how to get a spider to do his dirty work and turns loose a new age type of virus, the "clicker bug."

Here is a quick overview; the search engine advertising market is currently almost $4 billion per year with fraud estimated somewhere in the 5-15% range. The majority of this fraud is done at the search engine listing page level and most is accomplished by hand. The object is to drive up the click counts of a targeted website to use up there budget and consequently disable there ad or better yet get the company (your competition) to remove them entirely.

Both Google and Yahoo/Overture acknowledge that the click fraud problem exists. Their in house experts claim that improved internal controls will prevent this problem from escalating. Their stated position seems to be that they are concerned about click fraud, but that it is not a material issue so far. Given how much they stand to lose if advertisers cut back on advertising spending, this cavalier attitude certainly is surprising. Industry research firm eMarketer expects $7.4 billion to be spent on search engine advertising by 2008. At the current fraud rates that amounts to $750 million, about three quarters of a billion dollars!

Now along comes the "clicker bug" and instead of attacking the case hardened, almost bullet proof, servers of the search engine giant, they crawl the internet and click indiscriminately on 3 or 4 ads per website every night. The clicks would appear harmless and the bugs effort will only generate revenues of $ .25 for the page owners. After all, the object is to take down the man not generate revenue for any given website. The search engines will be so busy guarding the vault against monsters they won't notice the ants walking away with the refrigerator, but multiply that quarter times the total number of websites available and in just a few days Google could be overwhelmed. The only way to stop it would be to encrypt every ad or employ pattern gif's like the "who is" pages do.

Grant it the technology is not quite there yet but hackers are some the industries brightest, if a bit deranged, programmers and they will figure it out. If I can think of it they can do it.

 

Pay-Per-Click Advertising articles

  1. How To Increase Adsense Income

    If you are already running Adsense on your site, you are probably thinking of ways to increase your Adsense income.If your Adsense is performing poorly, I have two tips for you:1. Decrease the number of Adsense blocks that you are displ... more to this article

    Article category: Pay-Per-Click Advertising Information

  2. Are Small PPC Search Engines Really Worth The Effort?

    Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's th... more to this article

    Article category: Pay-Per-Click Advertising Information

  3. Keyword Prices Decline 3.0% in the First Quarter of 2005

    An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular ... more to this article

    Article category: Pay-Per-Click Advertising Information

  4. How to Use Pay Per Click Marketing, the Emoneyreport Way!

    The cycle of affiliate programs and money making ventures goes something like this:John Doe makes niched website.John Doe inserts affiliate links.John Doe waits a week, gets no sales, he soon realizes that he has little to no vis... more to this article

    Article category: Pay-Per-Click Advertising Information

  5. The AdSense Formula for Making Money

    I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watchi... more to this article

    Article category: Pay-Per-Click Advertising Information

PPC Fraud Google Stands to Lose Millions information

Article categories

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead to legi...

Pay-Per-Click Advertising Information

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Ad...

Pay-Per-Click Advertising Information

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is using ...

Pay-Per-Click Advertising Information

Making Google Adsense Work For You

If you have been online for quiet some time you might have n...

Pay-Per-Click Advertising Information

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when Overt...

Pay-Per-Click Advertising Information

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they don'...

Pay-Per-Click Advertising Information

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample ...

Pay-Per-Click Advertising Information

How Much Should You Pay for a Click

You have a web site ready for action. Your product catalog, ...

Pay-Per-Click Advertising Information

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of ...

Pay-Per-Click Advertising Information

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding. The real...

Pay-Per-Click Advertising Information

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in. However, some ...

Pay-Per-Click Advertising Information

Google Adwords Guide I

You probably have already heard about the new marketing tool...

Pay-Per-Click Advertising Information

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdS...

Pay-Per-Click Advertising Information

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing pro...

Pay-Per-Click Advertising Information