GoVisits Web Directory » News Articles » Innovation Information » Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life
 

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Ideas from the most embarrassing experiences of life

The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes for new products. And four such development programmes are the minimum needed to stand any chance of getting one winner.

From the above it is clear that a large number of good ideas are required before the innovation process can truly begin. Given that the bright ideas themselves would have been chosen from a larger pool of general ideas, the problem becomes one of maximising idea generation before idea selection begins.

One of the most useful methods of generating large numbers of ideas is the use of frameworks. Frameworks or models break up a whole into relevant component pieces. For example, the simple PEST model breaks up macro analysis into Political, Economic, Social and Technological elements, thus creating four pathways.

There are obviously many, many uses for frameworks.

One of the most useful - used by television executives when they're thinking of developing programming - is to break up the human life span into fifty or a hundred key moments. They then elicit five or more key events within each key moment, one of them being the most embarrassing thing that could happen at that moment. The whole thing turns out to resemble one giant mind-map or family tree type diagram.

As innovations are very much related to problems faced by individuals and solutions for them, this approach also seems to work well in new product development.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

 

Innovation articles

  1. Make Ideas Your (& Their) Own: Persuade Yourself and Others

    Have you ever watched a TV program where the supporting actor has a grand idea only to find the lead actor immediately repeat the idea as if it were his own?You've probably experienced it yourself! It goes something like:Friend: ... more to this article

    Article category: Innovation Information

  2. Innovation Problems and The flow of Thought

    The most progressive Think Tanks, Brain Trusts, research facilities in companies and government, etc. do their best work by allowing free thought to flow. If the United States is to lead the world in innovation and know how, technology and invention,... more to this article

    Article category: Innovation Information

  3. Innovation Management ? Capturing Ideas

    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defi... more to this article

    Article category: Innovation Information

  4. Think Outside The Cup and Saucer

    There were four of us at dinner. Three ordered "regular" coffee, the fourth requested "decaf." Every so often a server, carrying two pitchers, refilled the coffee cups and knowingly poured three cups from one pitcher and one from ... more to this article

    Article category: Innovation Information

  5. Improve Your Small Talk - Gain Big Dividends!

    Do you hate to make small talk? If so, you have lots of company.You may find small talk irritating, predictable, mind-numbingly boring.Yet, learning to play the small talk game can have lots of good benefits. You will have a much better... more to this article

    Article category: Innovation Information

Innovation Management Ideas From The Most Embarrassing Experiences Of Life information

Article categories

Enhancing Vulnerability To Master Perfectionism

One of the ways a person must advance past perfectionism is ...

Innovation Information

Owning Your Power

Owning your power, your power to be real, to be who you real...

Innovation Information

Business Innovation ? Good Thinking NOT Leadership

Creativity can be defined as problem identification and idea...

Innovation Information

Fire Evacuation Drill with a Difference

I had been given the task to organize a fire evacuation dril...

Innovation Information

Improve Your Small Talk - Gain Big Dividends!

Do you hate to make small talk? If so, you have lots of comp...

Innovation Information

Creativity and Innovation Management - Teach, Coach, Learn

Coaching, training or learning about creativity and innovati...

Innovation Information

Types of Innovation

Creativity can be defined as problem identification and idea...

Innovation Information

The Subtle Secret Of Transformation

Great men and women succeed moment by moment, step by step, ...

Innovation Information

I Just Want to be Free - I Just Want to be Me!

It was a sunny Saturday in April 2003 in Myrtle Beach, South...

Innovation Information

Creativity and Innovation Management ? Decision Makers

Creativity can be defined as problem identification and idea...

Innovation Information

Business Innovation ? Small Changes, Big Effects

Creativity can be defined as problem identification and idea...

Innovation Information

Cumulative Gains in Innovation

Creativity can be defined as problem identification and idea...

Innovation Information

Business Innovation ? Good Thinking

Creativity can be defined as problem identification and idea...

Innovation Information

All Fortunes Begin With an Idea!

A new idea is merely the combination of two or more old idea...

Innovation Information

Putting Your Ideas Into Action

Ideas are everywhere. Some are small and seemingly insignifi...

Innovation Information