GoVisits Web Directory » News Articles » Innovation Information » Creativity and Innovation Management - Good Ideas Part 1
 

Creativity and Innovation Management - Good Ideas Part 1

The constant search for Good Ideas has resulted in many techniques for generating them. Part 1 of Good Ideas will briefly discuss Franklin's (2003) research into the types of ideas that are most likely to succeed.

The research investigated the types of ideas that had been most successful in the past. Six types were defined:

a) Need spotting ? where individuals would actively look for a need and attempt to resolve it.

b) Solution spotting ? where a technique was already known and the individual went out searching for a problem to apply it to (e.g. laser technology was applied to music, resulting in CD's and DVD's).

c) Market research ? ideas generated as a result of needs establishing through market research.

d) Random event ? moments of serendipity when people stumble across answers they weren't looking for.

e) Mental invention ? pure random ideas with no previous knowledge of how they may be implemented. An approximate example is Einstein's E=mc squared.

f) Trend following ? ideas that resulted from following the crowd.

Of all of the above, a random event generated the highest success rate and lowest failure rate.

Solution spotting ? that is, having existing knowledge and seeking problems to apply it to ? scored an 87.5% success rate and a 12.5 % failure rate.

The conclusions are, in fact, open to interpretation. It is possible to increase the probability of random events occurring but it seems the most manageable and tangible process of coming up with successful ideas (according to this theory alone) is to use established knowledge and competencies and seek out domains where it can be applied.

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

 

Innovation articles

  1. How An Idea Can Lift You

    What determines your destiny? What predisposes your choices?It is your intention.When you hunt for your dreams, you become a magician. When what is out there emerges from what is in here, you experience joy.In the privacy of your... more to this article

    Article category: Innovation Information

  2. Managing Creativity and Innovation, Part 2 of 2

    Leaders, consultants and managers must be competent in at least thirteen domains to even begin effectively managing creativity and innovation. Part 2 of Managing Creativity and Innovation covers the last six of these domains.h) Group Structure... more to this article

    Article category: Innovation Information

  3. Business Innovation ? Masks and Trance

    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defi... more to this article

    Article category: Innovation Information

  4. Innovation Problems and The flow of Thought

    The most progressive Think Tanks, Brain Trusts, research facilities in companies and government, etc. do their best work by allowing free thought to flow. If the United States is to lead the world in innovation and know how, technology and invention,... more to this article

    Article category: Innovation Information

  5. Creativity and Innovation Management ? Decision Makers

    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defi... more to this article

    Article category: Innovation Information

Creativity and Innovation Management Good Ideas Part 1 information

Article categories

Business Innovation ? Real Self versus the Trained Self

Creativity can be defined as problem identification and idea...

Innovation Information

Plastic Extrusion Machinery

Tube Extruding Machinery Plastic Packaging Machinery Pl...

Innovation Information

Penny For Your Thoughts?

Every artifact, every tool, everything ever designed or crea...

Innovation Information

Business Innovation ? the Creative Process

Creativity can be defined as problem identification and idea...

Innovation Information

Peace Alliance vs. Fighting a Battle

We read in the press about the "War on Drugs" and the "Battl...

Innovation Information

Thousands of Failures, but Thousands of Patents

Thomas Edison failed thousands of times before he revolution...

Innovation Information

Howd They Do That?

"How'd they do that?" I asked myself time and time again in ...

Innovation Information

Why Do We Suppress Higher Thought?

Throughout History we have imprisoned our brightest stars an...

Innovation Information

Going Seamless: Dissolving the Brain Divide

Are you a right-brainer or a left-brainer?The greates...

Innovation Information

Prevention is Better Than Cure... Says Who?

You've likely heard this before... "An ounce of prevention i...

Innovation Information

Business Innovation ? the Best Ideas

Creativity can be defined as problem identification and idea...

Innovation Information

Innovation Management ? Isolating Problems and Implementing Solutions

Creativity can be defined as problem identification and idea...

Innovation Information

Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea...

Innovation Information

Humankinds Greatest Inventions

There are a number of amazing inventions that have been crea...

Innovation Information

Befriend Your Budget, This Yuletide and Always

It is that time of year again. Yuletide?Christmas in the air...

Innovation Information

Creativity and Innovation Management ? Fast Feedback

Creativity can be defined as problem identification and idea...

Innovation Information