GoVisits Web Directory » News Articles » Innovation Information » Business Innovation ? the Value of Role Play
 

Business Innovation ? the Value of Role Play

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

the value of Role Play

One of the useful concepts in Creativity Management is the use of role play. The basis of this is an awareness of archetypes ? stereotypical characters such as Mentor, Goddess, Hippy and the Guru etc. Jung argues that archetypes are universal and come through most strongly in our dreams. Mask and Trance studies show that when we put on a mask, we take on the characteristics of what we perceive that mask (or associated individual) to represent.

In a study in the British Journal of Psychology, businessmen scored low on creativity when they were asked to be themselves, but scored much higher when asked to pretend they were happy-go-lucky hippies.

Masks remove the evaluation apprehension that is associated with block. Wearing masks allows individuals to generate otherwise unoriginal or unintelligent ideas because "it is not them" that is doing it.

Role play ? pretending how a mentor, sailor, guru or other would answer a question ? allows the individual to tap into a rich source of subconscious tacit knowledge.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

 

Innovation articles

  1. Improve Your Business Dealings with Improvisation

    "Nothing is accidental ... use everything." -- Keith JohnstoneEven the best-laid plans, the proverb goes, go oft astray. And by learning how to improvise like actors or jazz musicians, corporate types can better adapt to the always changing si... more to this article

    Article category: Innovation Information

  2. Managing Creativity and Innovation, Part 2 of 2

    Leaders, consultants and managers must be competent in at least thirteen domains to even begin effectively managing creativity and innovation. Part 2 of Managing Creativity and Innovation covers the last six of these domains.h) Group Structure... more to this article

    Article category: Innovation Information

  3. Creativity and Innovation Management - Good Ideas Part 1

    The constant search for Good Ideas has resulted in many techniques for generating them. Part 1 of Good Ideas will briefly discuss Franklin's (2003) research into the types of ideas that are most likely to succeed.The research investigated the ... more to this article

    Article category: Innovation Information

  4. Creativity and Innovation Management ? Fast Feedback

    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defi... more to this article

    Article category: Innovation Information

  5. Innovation Management ? 5 Ideas An Hour

    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defi... more to this article

    Article category: Innovation Information

Business Innovation the Value of Role Play information

Article categories

Penny For Your Thoughts?

Every artifact, every tool, everything ever designed or crea...

Innovation Information

The Pendulum Swings Right - A Major Shift is Happening Inside Our Brains

The world is now changing again, it appears. The logical and...

Innovation Information

Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea...

Innovation Information

The Subtle Secret Of Transformation

Great men and women succeed moment by moment, step by step, ...

Innovation Information

Creativity and Innovation Management - Teach, Coach, Learn

Coaching, training or learning about creativity and innovati...

Innovation Information

How To Benefit from The Power of New Innovations in the Year 2005

How many times have you heard the phrase "knowledge is power...

Innovation Information

Innovation

Innovation, in a business context, is generally thought of a...

Innovation Information

Life ? The Teacher

You've probably heard the phrase "repetition is the mother o...

Innovation Information

Business Innovation ? the Value of Frameworks

Creativity can be defined as problem identification and idea...

Innovation Information

Think Outside The Cup and Saucer

There were four of us at dinner. Three ordered "regular...

Innovation Information

Fire Evacuation Drill with a Difference

I had been given the task to organize a fire evacuation dril...

Innovation Information

Make Ideas Your (& Their) Own: Persuade Yourself and Others

Have you ever watched a TV program where the supporting acto...

Innovation Information

Change Is a Skill Development Learning Process

Change, like almost every other life experience, is a learni...

Innovation Information

Howd They Do That?

"How'd they do that?" I asked myself time and time again in ...

Innovation Information

Solve Problems With A Word List

To creatively solve problems you need to get your mind looki...

Innovation Information

Innovation Management ? The Harsh Facts Of Life For All Innovators

Creativity can be defined as problem identification and idea...

Innovation Information