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  1. 11 Things You MUST Know Before Hiring a Copywriter!

    If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid c... more to this article

    Article category: Copywriting Information

  2. Kick-Start Your Juices

    Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are y... more to this article

    Article category: Copywriting Information

  3. Can Honest Copywriting Succeed?

    I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.... more to this article

    Article category: Copywriting Information

  4. 3 Reasons why Content is Still King

    Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the cont... more to this article

    Article category: Copywriting Information

  5. Fill Your Readers with Confidence

    Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear qu... more to this article

    Article category: Copywriting Information

  6. The Write Way To Grow Your Business

    Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are exa... more to this article

    Article category: Copywriting Information

  7. Step One for Copywriters: Understand WHAT to Say

    Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top... more to this article

    Article category: Copywriting Information

  8. Welcome Informed Criticism of Your Work

    When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your be... more to this article

    Article category: Copywriting Information

  9. Dont Be Satisfied With Your First Draft

    Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have... more to this article

    Article category: Copywriting Information

  10. Four Things Every Web Site Headline Must Do

    As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or hea... more to this article

    Article category: Copywriting Information

 

 

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